The stream became GT’s staff moment to thank viewers and fans of the site over the last 13 years for their viewership and support.

Founded by Geoffrey Grotz and Brandon Jones in August 2002, it could be argued that Gametrailers was ahead of its time. When the gaming press was still largely focused on written long form sites, GT bucked the trend and focused mostly on video content, the irony here being that video streamers today are the major factor in traditional gaming sites losing popularity. Along with the expected previews, game reviews and general industry news, GT would create popular features such as GT Countdown long before the popularity of Top 10 lists in media. Features such as Pop Fiction, which would explore some gaming’s greatest myths such as if Luigi was really in the original Mario 64 and could you get to the island across the The Dam without hacks in Goldeneye.

GT would also bring in third party features such as ScrewAttack and Cinemassacre’s popular character The Angry Video Game Nerd. While James Rolfe’s creation was already gaining popularity on YouTube, it is unclear if ScrewAttack would gain its mass audience without exposure from GT. ScrewAttack co-founder Craig Skistimas tweeted the following statements:

"What a horrible thing to here. So many good people and amazing memories from @ScrewAttack's time w GameTrailers.

It's safe to say that without GameTrailers ScrewAttack surely would have never been exposed to a mass audience.

We owe a lot to GameTrailers & I know I personally will never forget that. My hearts w @GameTrailersVO & his talented team"

GT would also promote user created content, ether in the form of blogs or video content. In 2007 GT highlighted the late Monty Oum’s animated video Haliod. The popularity of his video via GT no doubt led him to working as one of the lead animators for Rooster Teeth, creators of the popular Red vs Blue series.

In 2005 the site was acquired by Viacom for an undisclosed fee. In 2007 GT became the focus for video game related content as part of MTV’s rebranding of Spike.com. GT’s E3 coverage and end of year game awards show would be integrated into Spike’s TV broadcasting, however the results are only now remembered for some arguably cringe moments with celebrities in what was an attempt to garner mass appeal with new audiences, but would only overshadow the reason why the shows existed, to focus on games and the gaming industry.

With the site failing to meet Viacom’s expectation the site was sold to Defy Media in June 2014, again for an undisclosed fee and immediately let go two thirds of GT’s full time staff after the E3 event of that year ended.

Despite the popularity of personalities of Kyle Bosman, the site continued to decline in hits with complaints of the site’s functionality failing and popular features not updating regularly or ceasing entirely.

Today’s news has been met with sadness but given the current climate in gaming news media sites losing popularity it has also not been met with any shock or surprise.

Brief comment:

If you will indulge me with some thoughts to end this article:

There was a period of time in my life when I was out of work and was not able to gain employment again for over a year and a half. Two game related things that helped keep my sanity for that year and a half was City of Heroes and ScrewAttack. It was however down to Gametrailers that I would discover ScrewAttack and most of their content that I would watch and be entertained by was what was posted on GT’s site. So for that, GT has my gratitude.

As I have written, this news is not entirely surprising given the state of the gaming news industry but the staff that avoided the savage cull in June 2014 should be given enormous credit for keeping the site going for almost another 2 years in what was clearly a no win scenario through no fault of their own given the sudden lack of resources following Defy Media's acquisition.

At a time where trust in gaming news site is at an all-time low, GT appeared to be one of the few sites around that wasn't subject to ethical concerns from consumers and unlike many who write about the games industry but also harbour disdain for video games in general, the passion for gaming has never been under question with any of the staff at GT.

Disclosure:

In March 2015 I tweeted two responses to the hashtag I am on Board 2015 which I saw as a way to show appreciation for voice talent in video games. However afterwards I learnt that, along with the replacement hashtag Performance Matters, that it was being used to build support for workers in a dispute with the video games industry. I ceased further interactions knowing that I had to remain an objective observer of the story as I would likely have to write about this in the future but since I maintain my support for news transparency, I felt you should know about this.

Industrial action in the entertainment sector is not unheard of but for the first time in the near 40 year history of the video games industry, a section of its workforce is hours away from going on strike over a dispute on residual pay and worker’s well being.

Voice actors and other performers who are members of US unions The Screen Actors Guild (SAG) and The American Federation of Television and Radio Artists (AFTRA) will walk out on midnight, Friday 21^st October on any game development project that started after February 17^th 2015, as a result of no agreement being made between SAG-AFTRA and representatives of some of the video gaming industries biggest publishers during meetings held on Monday 17^th October and ending Wednesday 19^th.

Negotiations for a new deal following the 2014 expiry of the original 1994 Interactive Media Agreement between the gaming industry and SAG-AFTRA began back on February 4^th 2015 with four other meetings over the course of 19 months leading to strike action beginning this week.

SAG-AFTRA’s core demand is seeking Contingent Compensation for their members which is commonly known as residual pay. Members have an existing agreement with Movie and Television producers that they receive bonus pay based on ether as an example a successful gate at cinemas or T.V. shows getting reruns on syndication. SAG-AFTRA is seeking the same deal for performers working on video games with members receiving bonuses if game sales reach 2 Million, with additional bonuses as 4 and 6 Million before capping at 8 Million.

This would also extend to Downloadable Content sales and unique subscribers for subscription based online games. Representatives of the Gaming Industry argue that voice actor’s are overstating their position as their performance makes up only 20% at most in the overall production of video games and that actors are very rarely the focus in the promotion of video games unlike in movies and television. Reports suggest the industry offered a 9% increase in pay from the current open agreement but SAG-AFTRA have remained determined to acquire residual pay for their members.

The dispute does not just cover financial compensation. Concerns over performer’s safety is also under contention. SAG-AFTRA claims that more needs to be done by the video games industry to protect its members from physical harm as they allege that some voice actors have had undue strain placed on them during sessions which led to vocal cords becoming temporally damaged causing loss of work and motion capture artists physically injured at shoots. SAG-AFTRA suggests that most video game productions that have motion capture rarely use stunt coordinators in comparison to movie and television productions which would reduce risks of injuries during shoots.

Lawyers representing the games industry say that SAG-AFTRA is misleading its members by not updating their website to mention increased working benefits and working condition improvements that have been offered in negotiation meetings for over a year.

The strike will only be limited to work for certain companies and listed projects from said companies that began after February 17^th 2015. The companies that have been struck are:

• Activision Publishing Inc
• Blindlight, LLC
• Corps of Discovery Films
• Disney Character Voices, Inc.
• Electronic Arts Productions, Inc
• Formosa Interactive, LLC
• Insomniac Games, Inc.
• Interactive Associates, Inc.
• Take 2 Interactive Software
• VoiceWorks Productions, Inc
• WB Games

Members of the Union will be allowed to work on video game projects from other companies not involved in the dispute and continue to work on projects from the listed companies that started before the February 2015 cut off date.

While other North American actor unions have voiced support of SAG-AFTRA’s proposed strike they are not joining in with any solidarity strikes themselves. Here in the UK the biggest actors union is aware of the strike but are not taking any action other than offering advice to members that may have taken contracts in the US to respect the strike.

Martin Brown, the Assistant General Secretary for Communications and Member Support for Equity contacted me and said quote:

“The SAG-AFTRA strike is about contractual conditions for video games contracted in the United States. It will not impact on work taking place in the United Kingdom unless that work has been contracted in the United States under the jurisdiction of SAG-AFTRA.

Equity members will continue to work normally in UK contracted video games. However if any Equity member in the USA or elsewhere in the world that has been contracted under the SAG-AFTRA video game contract we would urge them to get in touch with SAG-AFTRA as soon as possible for advice and to support SAG-AFTRA’s dispute.“

Both parties appear to be resolute in their demands and arguments so it is unlikely baring any surprising and sudden concessions, that this dispute will be resolved quickly. We will have to wait to see which side blinks first.